 Taking inspiration from the kinetic energy of the music world and the vibrant lifestyles of the rock, fashion and art scenes, Luke Yates fuses his influences into the raw and exciting style of his photography. Constantly moving forward, drawing on classic and new ideas from his artistic and photographic heroes, Luke creates an action-packed atmosphere when shooting his models and subjects. He has photographed music legends and the brightest new stars and loves to shoot fashion and artistic work, capturing his subjects in innovative and spectacular ways. Bridging the gap from the old-school classic photography of the 1960s dominated by legends like Bailey and Duffy into the cutting-edge new world of digital photography, Luke has grasped the future of contemporary portraiture, fashion and fine art photography. Whether shooting for clients, magazines, for exhibitions or at public events, Luke's passion for great photography is obvious in every picture he takes. Shaping a radical new approach to personal photography is Luke's aim. The publishing and photography worlds have changed, and the old rules have been broken by Luke's revolutionary ideas. Taking photographs is Luke's great love, but he knows that the images themselves are the most important thing in this digital age. Luke has altered the core relationship between photographer and subject. Luke believes the images always come first, and photographic prints are secondary. His radical approach gives the ownership of the images back to the client, and puts Luke ahead of the competition in providing quality photography. Luke may have control of the photography but the client has control of the images, and he has turned modern photography on its head. |